If you get your kicks watching cat videos, on-line gamers, political rants or tips on how to play the ukulele, this post is not for you. 

If you are a person who doesn’t give two hoots and could care less about the marketing function of a business – an essential component for any sustainable enterprise - this post will not be your intellectual cup of tea.

F. Scott Fitzgerald was once described as a man who could stroke you with his words. Author of epics like The Great Gatsby, it was Fitzgerald who once said, “Don’t write because you want to say something. Write because you have something to say”.

Detroit is hip again.

Still Ford tough.

But, more real.

The phrase “retail apocalypse” has become so ingrained in our culture, that it now has its own Wikipedia entry.

The next time someone insists that your crazy, off-the-wall, BIG hairy, audacious idea is impossible, you might want to look them square in the eye and say:

What if you had to walk into a high-level boardroom and pitch the idea of running a 60-second Super Bowl commercial, spending a ton of company money and make a deliberate decision NOT to focus on the product you’re selling?

You are nursing a frosty pint in a noisy Scottish pub called the Dunvegan, listening to a retired IBM executive admitting how emotional it felt during his first time at The Old Course.

In the U.K., they’re called “repeats”.

Here in North America, we call them “re-runs”.

How reckless are you feeling today?

Ready to risk a little intellectual danger in the pursuit of clarity and truth in marketing? See if you can answer this skill-testing question.

Dad wasn’t home last Sunday to take his Father’s Day phone call.

In typical Dad fashion, he was out working his side hustle and doing what he has always done to stay busy and productive as he approaches his 79th birthday this September.

It’s admittedly old-fashioned, but first impressions still matter.

A major decision is weighing heavily on your mind.

The theory surrounding “work-life balance” sure sounded great when it first floated its way through pop culture in the late 70’s.

It’s never been easier to be a critic.

At first glance, Kevin doesn’t appear any different than the rest of us.

But, when you get to know his incredible life-changing story and how he transformed the most tragic circumstances imaginable into triumph, you find yourself wanting to learn more.

Why do so many people, companies and brands willingly surrender, sacrifice and butcher some of the most essential ingredients of their brand strategy?

No one on the planet stood on a higher public pedestal back in June of 2008.

One shot.

One fateful decision.

Sometimes, that’s all it takes and before you know it there is no going back.

The results can be catastrophic.

CAN YOU HELP ELEVATE THE DEBATE?

Some are saying the Humboldt Broncos tragedy is a long overdue wake-up call for the Canadian trucking industry. And this is your opportunity to weigh in on the discussion.

Watching Ron MacLean and Don Cherry on Saturday night reminded a nation that there are no words to describe an unthinkable tragedy.