BIG LITTLE LEGENDS
BIG LITTLE LEGENDS challenges conventional business truisms and rejects short-sighted, bottom-line thinking that is solely focused on data-driven analytics and maximizing shareholder value. This program dares to explore the value and practicality of purposeful, long-term thinking that allows an enterprise to flourish and endure, with healthy profitability for decades -- rather than get swallowed up in the hype and hyperactivity of a microwave society that worships overnight success, instant gratification and short-term results.
As a result of this program, audience members will be able to:
- Learn 5 Common Characteristics shared by legendary brands such as: Harvard, Harley-Davidson and Harry Potter which can be adapted and replicated by any business of any size - regardless of geography, category or industry sector.
- Understand why the impact and value of long-term vision can make you stand out and win in a short-term, attention-starved world.
- Discover how the ancient art of storytelling shapes and creates both brand legacy and long-term business equity.
- Find key ingredients that make any business or personal brand legend from Lombardi to Lulu Lemon and Led Zeppelin, remarkably and disruptively different.
- Realize why you don't have to be a huge company with deep pockets like Amazon, Google or Virgin to have a huge impact in your market.
- Discover how new digital platforms are crushing the traditional media-industrial complex, levelling the marketing playing field, and allowing your "brand story" to be shared with legions of ambassadors... eager to spread the message on your behalf.
Be prepared for a program that inspires a different breed of leader, company or community; one who can look beyond the immediacy of the present and see well into the future to create a business and brand of meaning and significance.
By exposing how legends are created in the first place, Gair reveals how anyone in any business or non-profit category, can create a brand reputation that makes them so 'top-of-mind iconic', that they effectively become the "Apple, Disney or NIKE" of their competitive space.