BIG LITTLE LEGENDS      

BIG LITTLE LEGENDS 
HOW EVERYDAY COMPANIES BUILD IRRESISTIBLE BRANDS  

Have you ever wondered how certain people, companies and communities achieve legendary, larger-than-life status?  So much so that they never beg for customers, suffer for any lack of prospective opportunities and are welcomed with open arms when they walk through the door or call for an appointment.  What if any organization - big or small - could become revered as an undisputed, unrivaled, "Category of One?"  Become magnetically irresistible and generate more inbound customers and investment opportunities than they know what to do with?  

BIG LITTLE LEGENDS challenges conventional business truisms and rejects short-sighted, bottom-line thinking that is solely focused on data-driven analytics and maximizing shareholder value.  This program dares to explore the value and practicality of purposeful, long-term thinking that allows an enterprise to flourish and endure, with healthy profitability for decades -- rather than get swallowed up in the hype and hyperactivity of a microwave society that worships overnight success, instant gratification and short-term results.    

LEARNING OBJECTIVES

As a result of this program, audience members will be able to:

  • Learn 5 Common Characteristics shared by legendary brands such as: Harvard, Harley-Davidson and Harry Potter which can be adapted and replicated by any business of any size - regardless of geography, category or industry sector.
  • Understand why the impact and value of long-term vision can make you stand out and win in a short-term, attention-starved world. 
  • Discover how the ancient art of storytelling shapes and creates both brand legacy and long-term business equity.
  • Find key ingredients that make any business or personal brand legend from Lombardi to Lulu Lemon and Led Zeppelin, remarkably and disruptively different.
  • Realize why you don't have to be a huge company with deep pockets like Amazon, Google or Virgin to have a huge impact in your market. 
  • Discover how new digital platforms are crushing the traditional media-industrial complex, levelling the marketing playing field, and allowing your "brand story" to be shared with legions of ambassadors... eager to spread the message on your behalf.   

Be prepared for a program that inspires a different breed of leader, company or community; one who can look beyond the immediacy of the present and see well into the future to create a business and brand of meaning and significance.

By exposing how legends are created in the first place, Gair reveals how anyone in any business or non-profit category, can create a brand reputation that makes them so 'top-of-mind iconic', that they effectively become the "Apple, Disney or NIKE" of their competitive space. 

Have questions? Give us a call 506-874-4147