Unlock the Power of Legends
Are you ready to unlock the secret to becoming a legendary brand? Learn from real-life examples of ordinary leaders who achieved extraordinary results. Discover how to create an organic pull, ditch the frustration of pitching and advertising, and become a "Category of One" for decades to come. From a "Huggable" car dealership to a Vegas pawn shop, BIG LITTLE LEGENDS is jam-packed with reasons why every brand should discover, tell and believe in their own story."
In BIG LITTLE LEGENDS, you will discover the sharp distinction between marketing and magic; especially how legends are born from timeless values and not today's vanity metrics. In a world obsessed with speed, scale, acceleration and self-promotion, BIG LITTLE LEGENDS is written for real people like you searching for a return to something timeless: credibility earned over time, not borrowed attention.
Have you noticed how the truth is hard to come by these days?
The explosive fragmentation of modern media and volcanic eruption of deep fakes, clickbait, and alternative facts is forcing each and every one of us to double check the facts. To verify our sources. Determine what is actually true and what is not. Rest assured, you won't have to worry about that with BIG LITTLE LEGENDS. While this may not be the perfect book for you, every word of it is supported by 20+ years of first-hand experience. More than 2,000 public presentations. More than 1,000 blogs and 4 years of head down, meticulous writing and research. Every word. Every interview. Every in-person visit to confirm the facts was actually conducted by an author who banged away at his keyboard. No ghostwriters. Nothing ripped off the interweb. Nothing fixed or filtered by Grammarly or any A.I. robots. Some readers describe this as "a book you can believe in". Before you actually dive in and feast on every morsel(or listen on Audible) , let's be honest about why this book may not be ideally suited for you and your literary appetite. With eyes wide open, BIG LITTLE LEGENDS does NOT:
Introduce short-term marketing 'hacks' so you can 'game' the system.
Profess to appeal to those anxious to find 'quick fixes' or branding 'band-aids'.
Speak in lofty boardroom language designed for a target audience of expensive suits who wear Rolex watches and occupy corner offices of the Fortune 500.
Conform to traditional marketing methods that rely on anything that smacks of data, demographics, metrics or analytics.
Have any personal endorsements from publishing superstars like Seth Godin, Simon Sinek, Jim Collins, Brené Brown; from film & TV stars such as Brad Pitt, Jerry Seinfeld, Matthew McConaughey or Jennifer Aniston or from entertainment giants like Taylor Swift, Bruce Springsteen, Jon Bon Jovi, Beyonce, Robert Plant or any of the other living members of either Led Zeppelin or The Beatles.
Pretend to have all the answers.
In other words, nothing in the 350 pages of this book has been artificially pumped or hyped in an effort to get you to purchase a copy. But, there is something else within the 12 Chapters that are making certain people sit up and take notice.
In this video, Real Readers outline what they enjoyed about BIG LITTLE LEGENDS and why they found it invaluable. Nobody was paid a nickel, dime or dollar to say these nice things. These Real Readers represent just a small snapshot of a growing global community that sees something different within this book from a small town Canadian author. Maybe, they see something about themselves and their own journey. Who knows what you will discover when you start to view long-term brand-building through the completely different lens of mythology, history and human behavior. One reader from Boston says it felt like 'a rare alignment of instinct and intellect'. Another from Saskatchewan claims it compares to legendary concept albums such as 'The Wall' by Pink Floyd or 'Tommy' by The Who where you listen front to back to enjoy the full story and the immersive experience. In a nutshell, BIG LITTLE LEGENDS (How Everyday Leaders Build Irresistible Brands) is designed to help CEO's, entrepreneurs, senior leadership teams and organizations:
Get Noticed, Attract Attention & Rise Above The Noise.
Emerge as an undisputed, undeniable “Category of One”.
Become a much-desired 'Destination Employer'.
Expand their Digital Footprint & Word-of-Mouth Appeal.
Accumulate Long-term Brand & Reputational Equity.
The Blueprint for Creating an Irresistible Brand and Cutting Through the Noise
Big Little Legends is a guide for business leaders who want to achieve legendary, larger-than-life status for their organization. This book challenges conventional business truisms and rejects status-quo marketing, instead exploring the practicality of purposeful, long-term thinking that allows any enterprise to flourish. In effect, to become the Apple, Ferrari, NIKE or Mona Lisa of your category.
In this book, you'll learn how to:
Reject status-quo marketing and create an irresistible brand that cuts through the noise.
Create reputational equity with your market through the power of consistency and trust.
Discover your vision and legacy, and attract top talent to help you grow exponentially.
Become a "Category of One" in your industry, and achieve legendary status.
With real-life examples and insights from some of the world's most unforgettable brands, Big Little Legends This is not a book for those seeking quick-fix solutions or trendy gimmicks, but for business leaders with vision and initiative, determined to create a legendary brand in their category.
"Without magic, it's just marketing."
buy ‘BIG LITTLE LEGENDS’ from any of these retailers:
Meet Gair
Gair delivers electrifying interactive keynotes and workshops, inspiring everyday people to punch above their weight class and build the kind of brand with top talent and customers seeking them out. He has presented his business strategies on stages, touring in 33 US states, 10 Canadian provinces, the UK, Europe, Mexico and Latin America.
Gair has worked with some of the world’s most dynamic organizations, including Apple Specialist Marketing Group, Caterpillar, NAPA and Virginia Tech. Gair has shared conference stages with some of the biggest business icons, such as Richard Branson and Gene Simmons, delivering 80-90 presentations annually.
A former broadcaster, Gair racked up 10,000+ interviews and 30,000+ broadcasts in an award-winning radio and television career in his native Canada.
I am delighted that you stopped by. I’ve had hundreds of conversations with people just like you and me who are in the business trenches daily. We put our heart and soul into what we are building, but it isn’t easy some days. The good news is there’s a better way to build a strong brand that lives for a long time. And that’s why I spent four years writing this book so that you could discover something magical that the marketing world isn’t sharing. Get ready for an adventure as you read about everyday leaders who have built irresistible brands. And drop me a note when you’re done. I’d love to hear what you’re favourite story in BIG LITTLE LEGENDS is.
Be Legendary.
FAQ’s
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The following formats are available: softcover, audiobook, or Kindle eBook version.
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You can buy BIG LITTLE LEGENDS from Amazon (all countries), Walmart, Barnes & Noble (US), Indigo (Canada), Kindle, Audible, and Kobo.
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Yes! Please send Rony a quick email at rony@pagetwo.com.
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Gair would love to speak to your audience. To check Gair’s availability, please send an email to dana@gairmaxwell.com