How Do Leaders Build an Irresistible Brand and Create A Modern Day Legacy?

In any hyper-competitive market, whoever owns an irresistible, legendary brand enjoys a massive, competitive advantage. It is true for everything; from smartphones to coffee; from beer to motorcycles. This includes the space you compete in. 

International Speaker & Author, Gair Maxwell travels the world delivering high impact keynotes and workshops; inspiring and challenging everyday leaders to build companies, communities and brands that are simply irresistible in their magnetic ability to attract ideal customers, top talent and build long-term equity. These are otherwise ordinary organizations that pack an extraordinary punch; marketing in a fashion that is way above their weight class. In essence they become the “Apple”, “Ferrari, “Harley-Davidson” or “NIKE” of their specific product/service category. 

We call them “BIG LITTLE LEGENDS”.

The Rules of Business & Branding Keep Changing ... but, Legends Keep Growing & Thriving.  

Based on more than decades of first-hand experience and voluminous science-based research, our keynotes, workshops and forthcoming book challenges accepted notions of how long-term brand-building really works these days; especially as it relates to the role of leadership and creating modern-day legacy.                                                    

By definition, BIG LITTLE LEGENDS are companies, leaders and communities that:

  1. Own a sizeable or much bigger share of the market in their specific competitive space.
  2. Display the qualities of enduring longevity.
  3. Make a positive, emotional difference to their communities.
  4. Enjoy a much-admired public reputation with a brand story that gets told and re-told by people who are happy to do so.  
Here is the good news: Building a legendary brand in our New Economy does not require you to be a massive company or have an extravagant marketing budget.  


Gair is an inspiring figure. He makes you want to get up and achieve something. As good a speaker as I’ve ever heard.

Gene Simmons - KISS

Thanks for opening my eyes and inspiring me to build a great company.  We're ready to take the market by storm.

Karen Stewart - Fairway Divorce

Gair finds out what makes brands tick and shares insights any business can use to create their own legendary brand.

Clay Hebert - Speaker

This avalanche of new technology allows anyone from anywhere to launch marketing snowballs that roll downhill and become unstoppable.  Armed with a clear vision and a compelling story, all possibilities are at your fingertips like never before.  Today, anyone can create an undeniable “Category of One” in much less time - without breaking the bank.    

learn how leaders build Irresistible brands

Read About Common Threads of Uncommonly Remarkable People & Seamless Brands.  

PO Box 32022 Northland, 

London, ON Canada N5V 5K4

(506) 874 4147