How Do Leaders Build an Irresistible Brand & Create Modern Day Legacy?
In any hyper-competitive market, whoever owns an irresistible, legendary brand enjoys a massive, competitive advantage. It is true for everything; from smartphones to coffee and cars; from shoes to motorcycles and amusement parks. This includes the space you compete in.
International Speaker & Author, Gair Maxwell, travels the world delivering high impact keynotes and workshops; inspiring and challenging everyday leaders to build companies, communities and brands that are simply irresistible in their magnetic ability to attract ideal customers, top talent and build long-term equity. These are otherwise ordinary organizations that pack an extraordinary punch; marketing in a fashion that is far above their weight class. In essence they become the “Apple”, “Ferrari, “Harley-Davidson” or “NIKE” of their specific product/service category.
We call them BIG LITTLE LEGENDS.
The Rules of Business & Branding Keep Changing... But, Legends Always Thrive
Based on more than a decade of first-hand experience as well as science-based research, our keynotes and workshops challenge accepted notions of how long-term brand-building really works these days; especially as it relates to the role of Leadership and creating Modern Day Legacy.
BIG LITTLE LEGENDS are companies, leaders and communities that: own a sizeable or much bigger share of the market in their specific competitive space; display the qualities of enduring longevity; make a positive, emotional difference to their communities; enjoy a much-admired public reputation with a brand story that gets told and retold by people who are happy to do so.
Gair is an inspiring figure. He makes you want to get up and achieve something. As good a speaker as I’ve ever heard.
Gene Simmons - KISS
Engaging, enlightening and, most importantly, EFFECTIVE! Gair's impact on the City of Moose Jaw’s rebranding project can’t be overstated – in fact, it was “Notoriously” significant!
Craig Hemingway - City of Moose Jaw
Gair finds out what makes brands tick and shares insights any business can use to create their own legendary brand.
Clay Hebert - Professional Speaker
Building a legendary brand in our New Economy does not require you to be a massive company or have an extravagant marketing budget. Armed with a clear vision and a compelling story, all possibilities are at your fingertips like never before.