If you get your kicks watching cat videos, on-line gamers, political rants or tips on how to play the ukulele, this post is not for you. If you are a person who doesn’t give two hoots and could care less about the marketing function – an essential component for any sustainable enterprise - this...
F. Scott Fitzgerald was once described as a man who could stroke you with his words. Author of epics like The Great Gatsby, it was Fitzgerald who once said, “Don’t write because you want to say something. Write because you have something to say”.
The next time someone insists that your crazy, off-the-wall, BIG hairy, audacious idea is impossible, you might want to tell the story about Bob and his antique bridge in the middle of the Arizona desert....
What if you had to walk into a high-level boardroom and pitch the idea of running a 60-second Super Bowl commercial, spending a ton of company money and make a deliberate decision NOT to focus on the product you're selling?