BIG LITTLE LEGEND: A DEFINITION
Any company, organization or individual that magnetically earns substantial market attention, legions of followers, enormous amounts of public acclaim while achieving sustainable long-term growth and prosperity.
Why study the origin of Legends?
OverviewIn the face of economic upheaval, forward-thinking Leaders have to stop protecting yesterday to create tomorrow. By the same token, Leaders are also becoming more intrigued by things that won't change. Timeless principles are impervious to all matters of political, social, cultural or technological shifts.
One thing that won't change is our collective fascination for Legends. So, grab some popcorn, sit back and enjoy BIG LITTLE LEGENDS - The 30 Minute Movie, as we move forward with our journey along The Branding Highway.
