The Crossroads @ Clarksdale
INFLECTION POINTS: hyper-critical moments when the fundamentals of a business, industry, discipline, market, sport, artistic pursuit or life trajectory will shift dramatically.
They represent the crossroads where change happens "gradually, then suddenly".
A few noteworthy inflection points in history include the day Johannes Gutenberg adapted his printing press for commercial application in 1455, with his famous 42-line Bible. Albert Einstein developed and published his Theory of General Relativity in 1905, but the true inflection point didn’t happen until May 29,1919 when a British astronomer used photography during a total solar eclipse to prove that Einstein had been correct in his understanding of our universe. The Japanese attack on Pearl Harbour on December 7, 1941, the D-Day Invasion of Normandy on June 6,1944 and the September 11, 2001 attacks on America are just a handful of inflection points that forever changed the course of history.
Through 12 chapters of BIG LITTLE LEGENDS, the study of inflection points are a recurring theme that outline common factors that create legendary brands; from the Mona Lisa to Dollar Shave Club, Pawn Stars, NIKE, Jack Daniels Whiskey, The Old Course at St. Andrews, the Savannah Bananas and “Canada’s Huggable Car Dealer”.
Inflection points offer both extreme risk and unprecedented opportunity.
For business leaders, athletes, artists, musicians and career individuals, identifying dramatic shifts in the landscape often means the difference between being rendered obsolete or remaining relevant. A deeper understanding of these forces helps you prepare for and take full advantage of any disruption headed your way.
When was the last time you revisited the inflection point of your own industry or professional pursuit? What might you discover if you return to the roots of your craft and study it closely? To better understand inflection points and how they might impact you, go off the beaten path and follow a less travelled road to the Mississippi Delta. Join us on Highway 61 and feel a different kind of spiritual magic at THE CROSSROADS @ CLARKSDALE on Leaders & Legends.
“You may bury my body down by the highway side. So my old evil spirit can catch a Greyhound bus and ride”
WHY THIS MATTERS TO YOU:
In business or life, history and heritage mean everything. To know where you are going, it helps to know where you came from. This deep appreciation of history has worked for everyone in the music business from B.B. King to Bob Dylan, The Beatles, the Rolling Stones, Led Zeppelin and everyone in between who drank from the well that is Robert Johnson.
The more sense you can make of your past, the more sense you can make of your future.
My own understanding of our family history - inextricably interwoven with the great game of golf – are great roots to grow from. I am the proud son of a former pro golfer who was born 7 minutes from the first tee at The Old Course in St. Andrews, Scotland. I am also a student of history dating back to when I was 7 years old and that obsession with sports history, military history, music history, art history has been a driving force to help any leader these insights to build Legends that are both Big & Little.
PLANNING A CONFERENCE OR SPEAKING EVENT?
Could enduring principles from the origin of legends be applied to your company or industry association? In the face of frantic, unforgiving change? BIG LITTLE LEGENDS offers a deeper dive into timeless principles that NEVER change. If you have an in-person event on the 2026 or 2027 horizon, watch the ‘Movie Trailer’ and discover the endlessly fascinating, universally applicable message of BIG LITTLE LEGENDS.
“Heroes get remembered. Legends never die”
BABE RUTH
UPCOMING SPEAKING ENGAGEMENTS:
June 10 – Green Bay, WI
June 18 – Houston, TX
August 11 – Petoskey, MI
August 12-13 – Jacksonville, FL
August 14- Sarasota, FL – Caldwell Trust
August 26- Cleveland, OH
August 27 – Cleveland, OH
August 28 – Canton, OH – Public Event
September 8-9-10 – Louisville, KY
September 16 – Phoenix, AZ
For more information on scheduling an In-Person or Virtual Speaking Program, contact us here: bookings@gairmaxwell.com.
BIG LITTLE LEGENDS: SPOTLIGHTED IN FORBES 🌟
READ: Dive Into Forbes here.
BIG LITTLE LEGENDS – How Everyday Leaders Build Irresistible Brands - is available 24/7/365 thanks to wonderful distribution partners like AMAZON, AUDIBLE and Wal-Mart.
BRAND STRATEGY: ON PURPOSE & ON TRACK.
It’s been called a metaphorical road trip that is both journey and destination. THE BRANDING HIGHWAY is designed for larger companies and organizations looking to emerge as an undeniable, undisputed, "Category of One.” This proven, market-tested process is an avenue for Executive Teams to discover both a highly distinctive Brand Identity as well as develop the foundation for your own Media Company. Impossible to describe. Filled with many twists and turns, here is a quick preview:
“No one remembers who took second place. That will never be me.”
FULL THROTTLE VIDEO:
Every week, someone asks a question about our videos and our media partner responsible for the storyboarding, production, and editing. Headquartered in Toronto, ON with a Western Canadian office in Calgary, AB, DEFIANT ASTRONAUT MEDIA is uniquely positioned to help business leaders all over the continent rethink what's possible with this art form.
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