Start Your Story Engine
How do you know for certain if your brand strategy is working?
What visible proof do you have of a return on your marketing efforts?
With the worldwide release of “Big Little Legends” two weeks ago, some readers are being re-awakened to the timeless power of original storytelling and last week’s trip to Vancouver offered some very real evidence of that truth. Two and a half years ago at a TEC Canada workshop in nearby Surrey, Ryan Cooper left with a teddy bear that he gave to his 5-year-old son. Inspired by the against-all-odds story of “Canada’s Huggable Car Dealer”, Ryan brought that same teddy bear back to a private gathering this past Thursday night at a prestigious downtown locale. Picture a sit-down dinner with some of the city’s business elite at a posh venue. Why would someone bring a cute red teddy bear into that environment?
The one who stands apart from the crowd when everyone else follows the norms is the one who gets our attention.
In the Attention Economy, creating an undeniably original brand is essential for any business that wants to get noticed. To rise above the noise in order to grow and prosper. In front of 35 business executives in their best evening wear, Ryan got their attention. He confessed when he headed out the door that morning, his son insisted he needed to bring the bear back to meet the man who gave it to him in the first place. The boy felt strongly it was the right thing to do. Audience applauds.
When children are advocating for your brand and your used car dealership in Fredericton, N.B. is a topic of conversation at the other end of the country, that is a strong indicator your marketing efforts are working. In Chapter Two of the book, you will see how a powerful brand story can alter the trajectory of your entire business with a positive reputation that spreads coast-to-coast.
In the search for evidence, get the inside scoop from the man himself.
On 17 enchanting acres in New Brunswick’s capital city, watch why Jim Gilbert believes it’s never too late to Start Your Story Engine on Leaders & Legends.
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe.
But tell me a story and it will live in heart forever”. NATIVE AMERICAN PROVERB
PS…
Reputation is something we don’t really think about until it comes time to place our trust in someone. At that point that reputation matters. Simply put, your reputation is the most vital asset any of us can own as business entities and watching Jim Gilbert grow his played a huge factor in the development of “Big Little Legends”. Canada’s Huggable Car Dealer has demonstrated for decades, the more public trust there is in your business, the greater its reputational capital and equity. In other words, the more famous or well-known you become beyond your local area code, the luckier you get. You become more attractive as a potential employer, you are better able to control pricing, enjoyed preferred status from suppliers and overcome any crisis much easier and faster than those with negative reputations.
But, it all starts with a story. Deeply knowing who you are – beyond your products, services or expertise. Once you Discover, Tell & Live a story that can only be yours, it packs the unlimited potential to become an endless source of fascination and make the competition irrelevant. “Big Little Legends” offers a literary voyage through dozen chapters designed to challenge your thinking about long-term brand building. Chapter One begins in Paris with a little-known story about the most treasured possession hanging at the Louvre. The final chapter has you crossing iconic Swilcan Bridge at The Old Course in St. Andrews, Scotland. In between, you uncover timeless, universal secrets that create irresistible brands in any sector or product/service category. Along the way, each chapter offers 3 strategic and practical takeaways which adds up to a grand total of 36 enduring ideas with the power to positively impact any business, brand, community or career.
For more, visit www.biglittlelegends.com
YOUR BRAND. ON TRACK.
If now is the opportune time to discover the brand story and strategy that is uniquely your own, perhaps you should explore a metaphorical road trip called THE BRANDING HIGHWAY.
Our Executive Bootcamp serves as both journey and destination to help your brand emerge as an undeniable, undisputed, "Category of One". Along the way, you will discover how to create substantial Differentiation and Relevance for your brand while aligning your executive team. Impossible to describe, it helps to take a quick peek.
“The most important victory is the one which has to arrive” ENZO FERRARI
PLANNING A SPEAKING EVENT?
The wheels of business turn faster each quarter and your company or industry association may be anxious to stay ahead of the lighting-fast relevance curve. In that respect, we are scheduling many in-person and virtual programs for 2022 with customized content designed to inspire conference attendees to acquire a “STADIUM-SIZED PERSPECTIVE”.
For more information on scheduling an In-Person or Virtual Speaking Program, send us a note here: bookings@gairmaxwell.com
Every week someone asks a question about our videos and more specifically our media partner responsible for the storyboarding, production and editing. Headquartered in the shadows of the CN Tower in Toronto, Ontario, Defiant Astronaut Media is uniquely positioned to help business leaders re-think what's possible with this art form and how it can help build your brand. If you are curious about what's involved to get the proper gear to support your own video publishing efforts, here is a few ideas to get started. Click here.
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“If you do enough small things right, big things can happen” JOHN WOODEN