For The Curious And Courageous
For nearly 6,000 years, from many different civilizations, the study of history is how leaders have illuminated the dark path called decision-making.
Applying insights from the past.
Turning on floodlights of the future.
We study history to see more vividly the many daily situations in which we are called upon to act.
No matter the situation or subject - military tactics, mass transit, molecular science, mechanical engineering, movie-making or marketing - studying the past help any leader see through a clearly focused, sharper lens to better understand present circumstances and see the future. What history is to nation-states is what character is to human beings. It’s tough to picture where you are going if you don’t know where you have come from, who you are and why.
If you are trying to market your products and services, it’s been known for centuries that invisible, intangible magnetic forces from the enduring appeal of legends can go a long way towards positively impacting buyer behavior in your favor. However, your own character built on a bedrock of values and beliefs will be a determining factor if you can discover something much bigger than marketing as it’s been taught for decades. Think of it as an entirely new operating system for creating a brand of significance. Something that will last for generations, but only understood and applied by those who play a much longer game with an ample supply of patience and commitment.
Words only tell part of this story. The rest lies within your inquisitive nature as you watch the world premiere of Big Little Legends – For The Curious & Courageous on this segment of Leaders & Legends.
“It had long come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things” LEONARDO DA VINCI
p.s… Hopefully this Big Little Legends “movie trailer” answers many of the questions we get asked from time to time about why we study the origin of legends and what makes them irresistibly fascinating. More than anything, we hope to have provided clarity on questions people ask such as “How do these insights advance my company or move my career forward”?
Our ongoing research on the subject of legends consistently reveals the most worthy of winners usually encounter frustrating and heart-breaking private obstacles before any public triumph. Legends only win because they refuse to become discouraged by their setbacks and defeats. That mindset perfectly captures the spirit of Josh Parlee of Defiant Astronaut Media who invested 8 months to bring this latest video project to life. While many in the marketing world opt for what’s quick and superficial, Josh and his team focus on creating content with depth and substance. Stories and ideas that will stand the test of time. Always looking to hone his craft, here is a vivid demonstration of how Josh takes an otherwise ordinary activity and turns it into a story worth watching repeatedly.
BIG LITTLE LEGENDS - Reader Review
Released in November of 2021 through Vancouver-based Page Two Publishing, the book with the magical cover is now available through AUDIBLE and Wal-Mart. The global groundswell of support is coming from Real Readers just like Darrin Mitchell of Manufacturing Masters.
“Heroes get remembered. Legends never die” BABE RUTH.
YOUR BRAND. ON TRACK.
If now is the opportune time to discover the brand story and strategy uniquely your own, consider exploring a metaphorical road trip called THE BRANDING HIGHWAY. Our Executive Bootcamps serve as a journey and destination to help your brand emerge as an undeniable, undisputed, "Category of One.” Along the way, you will discover how to create substantial Differentiation and strategic Relevance for your brand while aligning your executive team. Impossible to describe, it helps to take a quick peek at this Video Overview:
“The most important victory is the one which has to arrive” ENZO FERRARI
PLANNING A SPEAKING EVENT?
The wheels of business turn faster each quarter, and your company or industry association may be anxious to stay ahead of the lighting-fast relevance curve. In that respect, we are scheduling many in-person and virtual programs for 2022 with customized content designed to inspire conference attendees to acquire a “STADIUM-SIZED PERSPECTIVE.”
For more information on scheduling an In-Person or Virtual Speaking Program, please send us a note here: bookings@gairmaxwell.com.
Every week, someone asks a question about our videos and our media partner responsible for the storyboarding, production, and editing. Headquartered in the shadows of the CN Tower in Toronto, Ontario, Defiant Astronaut Media is uniquely positioned to help business leaders rethink what's possible with this art form. How you can Sell a Purpose. Not a Product.
Get updates and connect on LINKED IN or visit www.gairmaxwell.com.
“Life moves fast. As much as you can, learn from your history, you have to move forward” EDDIE VEDDER