How Could One Story Grow Your Business and Career?
Deep inside all of us, we all possess a story that speaks to the power of human values.
A story based on our own truth.
A truth often buried within us. One that is just dying to come out.
So that you can connect with others in a more meaningful way.
What if the transformative power of your own story was essential to growing your business and brand?
Despite all that has been written about, posted online and shared on YouTube, the magical power of story is something that is still not readily appreciated or understood, especially in the business world. Especially since the shortest distance between truth and a human being has always been a story.
Judging by how most companies and small businesses market themselves, it seems the far easier preference is to deliver self-absorbed spammy sales pitches through irritating email blasts than it is to open up and share something more deeply and profoundly personal.
A story that allows people to get to know the real you.
And perhaps, establish a foundation for a level of trust and connection that others will be naturally drawn towards. When you can know and own your story you will know who you are. When you know who you are - beyond your products and services - you never have to compete with anyone else.
On a recent edition of the Toronto-based, Thought Leader Revolution podcast, I had the pleasure of joining host Nicky Billou and share ideas about the impact of our own personal stories. It’s not always easy and may require you to overcome your own fears and trepidations, but sharing our own, true-life stories that others can identify with and relate to is a topic we explore in greater depth on this edition of Leaders & Legends.
You can listen to the entire podcast below...
"Stories constitute the single most powerful weapon in a leader’s arsenal" DR. HOWARD GARDNER, Professor Harvard University
p.s. I met Nicky Billou in the summer of 2018 and been following his progress ever since. He is the host of one of the world's top podcasts for thought leaders with a "who's who" guest list that includes Seth Godin, Barbara Corcoran, Larry Winget, & Marie Forleo.
Planning a Speaking Event?
The wheels of business are turning faster each quarter and your company or industry association may be busy making plans to stay ahead of the lighting-fast relevance curve. In that spirit, we are now booking events for 2019 and 2020 with organizations like the Packaging Distributors of America to dramatically rock their next conference with keynotes and workshops that inspire audiences to achieve a new level of “STADIUM-SIZED PERSPECTIVE”. For booking inquiries, please contact us.
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Got Brand?
Maybe you have been thinking and pondering for a while that its time to let everybody else zig while you ZAG and take your business and brand in a new and different direction. If you're feeling now is the right time to RE-POSITION and DIFFERENTIATE your company or organization and begin the journey towards becoming a "Category of One", Start HERE.
Other Resources for You to Explore:
Purchase the critically-acclaimed, NUTS, BOLTS AND A FEW LOOSE SCREWS. Available at Chapters.ca and Amazon.com.
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"Everything you can imagine is real" PABLO PICASSO