The knowing-doing g.a.p.

The Bridge Between Talk & Action!


It is NEVER a lack of knowledge that squashes great ideas, kills momentum and stops people and organizations dead in their tracks.  No, not when we are choking each day on readily available knowledge, with 90% of all information in the world created in the last two years alone.  So, why do so many of us fail to pull the trigger on big, small and often necessary changes we all want to make; in our lives, companies or careers?   Is there a secret to consistently cross that metaphorical bridge between 'Talk and Action',  a proven way to link the best of our intentions to the completion of our best work?   Based on a 2006 global experiment involving 32,000 subjects, Gair Maxwell reveals why THE KNOWING-DOING G.A.P  exists, and how to close it with new 'mind-to-muscle' patterns that inspire growth, initiative and renewed purpose for your cause, company or personal mission.

No more excuses. 

No more inertia or irrational fears... just deliberate steps and a simple framework to unleash untapped, organizational power, and human potential that often lies dormant in all of us. 


Sworn Enemy

             Why the need for "perfection" is the 'sworn enemy' of optimum "performance".


Proven and practical neuroscience that links wishful desire to ruthless execution

Universal Factors

Four universal factors that separate "blue-sky dreamers" from action-oriented "doers."


As much as people and organizations like to talk about success, the truth is very few achieve their full potential. In many cases they are often unaware; trapped on a treadmill of self-defeating behaviors, unable to see and explore possibilities just outside personal comfort zones.  But, when attendees envision the metaphorical bridge between talk and action for what it really is, crucial first steps are taken. A new journey begins.   

THE KNOWING-DOING G.A.P. has been lauded by conference organizers as "the picture-perfect message at the perfect time."  As an event opener, it sets the stage for active participation and personal accountability for the entire conference.  As a closer, it serves as the "big bang showstopper" that unifies overarching themes and activates attendees for the post-event "real world."

Priceless insight worth "KNOWING."  A practical and interactive experience worth "DOING!"

Let me start by saying how much I thoroughly enjoyed your sessions in Maui! Your wisdom, engagement and style is infectious and inspiring. I do not believe in coincidences, and with that said I am most grateful for the opportunity to have shared the moment and stage with you. I will remember that experience as being a defining moment in my life, thank you!

Trudi Sigfusson

The KNOWING-DOING G.A.P. was a sensation! Our group loved your presentation and you were a great addition to our conference. 

Lisa Matchim

“In his “KNOWING- DOING G.A.P.” presentation, Gair reminded us that you cannot change what you refuse to confront or are afraid of.  Despite the seriousness of the topic; Gair’s presentation proved to be insightful, inspirational and also hilarious.  The presentation was not only timely from a business perspective but of enormous value on a personal level.

Rick Fair


Knowing is not enough; we must apply. Being willing is not enough; we must do.  LEONARDO DA VINCI