• 2019-04-15

What Is Your Knockout Story?

Many years ago, a 12 year old boy had his bicycle stolen.  

He ran to a police officer and told him, if he ever caught that thief, he was gonna give him a whupping.  

The police officer looked the young boy square in the eye and uttered the words that forever altered his life.

And triggered an unstoppable force that would impact millions around the world.

Do you remember the pivotal moment when you came face-to-face with your destiny?
The specific moment, events and circumstances when you made what seemed like a small decision, but it sent you on an entirely new path?

For years, I have watched business professional struggle mightily to answer author Simon Sinek’s universal question, “Why do you do what you do”?  Everyone can describe “what” they do but, answering  “why” they do it is another matter.   
In Louisville, Kentucky last week, I discovered, yet again, that otherwise hard-working, highly-intelligent and educated professionals have a tough time describing that specific day that forever altered their own personal history.  

The biggest decisions in our lives are often made by choices that seemed tiny at the time.

And that’s why I want to share the real-life story of what happened to a 12-year old boy.  A young boy that took up the sport of boxing after he swore revenge on the thief who had stolen his bicycle.

What placed you on your current path?
Who were you with? What actually happened?


If you can answer those questions in vivid detail, you will be much further along the path of discovering your own “why” once you step into the ring and come face-to-face with Your Knock Out Story on this edition of Leaders & Legends.

“I hated every minute of training, but I said, don’t quit. Suffer now and live the rest of your life as a champion.”

Muhammad Ali


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**Big shout out to Josh Parlee at CreoVisuals for creating the video above (and all videos we produce).  If you need a video genius (we're not kidding), contact Josh here.