• 2018-09-26

A Deep Dive Into the Branding Pool

F. Scott Fitzgerald was once described as a man who could stroke you with his words. Author of epics like The Great Gatsby, it was Fitzgerald who once said, “Don’t write because you want to say something. Write because you have something to say”. 

The same rules could apply to the art of conversation whenever you encounter a person with the rare ability to take you deep sea diving into the blue expanse and go fishing for ideas like rare oyster pearls.

And that’s why any time you get a chance to sit down with Clay Hebert, it’s worth pulling up a chair and investing the time. 

A global expert in the marketing and crowdfunding space, Clay has a special superpower for helping anyone who seeks a deeper understanding of a complex subject.

In this episode, Clay helps us explore the depths of Brand Marketing and why it’s the complete opposite of Direct Marketing. As different as apples and avocados or snowshoeing and swimming.  

Join us on the shores of the Pacific Ocean and join Clay Hebert for A Deep Dive into the Branding Pool on this edition of The Reinvention Chronicles.


“For what it’s worth... it’s never too late, or in my case too early, to be whoever you want to be. There’s no time limit. Start whenever you want. You can change or stay the same. There are no rules to this thing” .  

PF. Scott Fitzgerald

p.s… You could also look at the subject this way. Direct Marketing helps people BUY TODAY. Brand Marketing helps people CHOOSE LONG BEFORE THEY PURCHASE.  When it gets right down to it, the objective of Brand Marketing is to make selling unnecessary and superfluous as you gradually build an audience over time that seeks you out and years to do business with you over an extended period of time.  

Brand Marketing is conversational and invitational in a manner that inspires and delights. Selfish marketers try and “pitch” TO us. Successful brand marketers focus on sharing ideas WITH us and for us.

And in that spirit, would love to hear your thoughts on this subject.