Kevin & his media company
Is there an audience for your stories?
At first glance, Kevin doesn't appear any different than the rest of us. But, when you get to know his incredible life-changing story and how he transformed the most tragic circumstances imaginable into triumph, you find yourself wanting to learn more. You want to know details and detours; dirt and drama. Along with the insights and inspirations.
Twenty years ago, you and I would never have heard about Kevin's story and the way he is helping people break through real and imagined barriers. Twenty years ago, an ordinary guy like Kevin would have needed one of two things to share his story with any audience:
1. Deep pockets.
2. Dependency on the media industrial complex; hundreds of editors and reporters from thousands of news-making machines that manufactured everything we saw, heard and read in newspapers and on radio and TV.
But, we live in a much different time. As traditional mass media becomes increasingly irrelevant, how do YOU manage to stay relevant?
Everyone today - a business owner, a teacher, an engineer, a politician, a student, an artist, a CEO or a new entrepreneur--can reach and connect with others directly. There is no simpler way to say it. EVERYONE is a media company today - with no need to communicate through archaic middlemen who are beginning to resemble plodding dinosaurs of a forgotten age. Lately, the number of Kevin's are growing as they pay close attention to these implications.
In a relatively short space of time, Kevin has been recognizing, leveraging and growing his business from the ONE undeniable thing separating contenders from pretenders; the ONE difference between companies and individuals that will flourish from those that are doomed to extinction.
And now you can discover what an otherwise ordinary guy has figured out - why this strategy is working - and how you can do the same thing to elevate your business and brand. Join us at Pearson International in Toronto and get up close and personal with Kevin & His Media Company on this edition of The Reinvention Chronicles.
Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
p.s… Further to Kevin Rempel's thoughts on this subject, there are any number of ways you and your company can participate in this strategy. You could:
- Create your own TV Channel with platforms such as YouTube, Facebook, Vimeo and others that distribute video content.
- Launch your own radio network with a podcast focused on any number of topics designed to create and sustain an audience.
- Become a publisher of relevant stories and information through a WordPress blog or other self-publishing programs.
- Be a photojournalist on Instagram or Pinterest.
If you're serious and do it right, you can connect with other like-minded people and build trust. If you become a trusted source of content and valuable information you might be able to build an audience. From those loyal subscribers you might then benefit from a steady stream of traffic and leads to the specific products, services and solutions you offer. There are no guarantees that any of these ideas or platforms will work since there is no guarantee that the person who believes in this strategy will actually DO the hard work required to create compelling content on a consistent basis.
In other words, it's not the platforms themselves that will make the difference, it's the actual content that gets shared in a consistent manner on those platforms.
If you're in business today, then by default, you're in the media business.
If you are not in the media business, it just might be a matter of time before you are out of business. In other words, content creation has become the admission ticket to being relevant. If you're not producing stories that inform, inspire, educate or entertain, you are basically being shut out of the stadium where today's game in the New Economy is being played.
p.p.s. Back in a 2013 blog post, Gary Vaynerchuk accurately predicted these current state of affairs when he stated:
"Whether you like it or not, every person is now a media company. The tools are easy, free, and everywhere. More importantly, producing content is now the BASELINE for all brands and companies. It literally doesn't matter what business you're in, what category or industry you compete in, if you're not producing content, you basically don't exist".