• 2018-04-03

The Mona Lisa Effect

Could you draw crowds with a masterpiece of your own? 

What is the average number of potential customers that visit your business each day? Whether they walk through the front door or click on your home page, every single business should be able to calculate a daily average when it comes to people stopping by to take a look at what you are offering. For example, the average pawn shop in America attracts about 200 visitors a day.But, anyone in any town or any category can be lumped in with the "average". Few emerge as the exception.  

"True entrepreneurs, disruptors and game-changers gag at the very thought of seeing themselves as merely 'average'; a nauseatingly repulsive word that winners routinely expel from their vocabulary" One of the time-honored secrets for you to become exceptional is to learn an entirely different language based on studying recurring success patterns of those who have already triumphed. Notice little things like duplications and commonalities; patterns of human behaviour that repeat themselves in wildly different arenas and disciplines.  

One such pattern can be decoded by studying how real human are mesmerized by a certain Da Vinci masterpiece and how that same, hypnotic force of nature can be observed at a certain second-hand store on the wrong side of town. If you are curious and serious about exploring the exceptions, cruise north of the Vegas Strip and discover how The Mona Lisa Effect can dramatically boost your marketing efforts on this edition of The Reinvention Chronicles. 

Study the science of art. Study the art of science. Develop your senses, especially learn how to see. Realize that everything connects to everything else".     LEONARDO DA VINCI, 1452-1519


How the Mona Lisa Became So Overrated

The tale of the 1911 theft of the Mona Lisa is even more fascinating when you stop to realize the vital role that story-telling and myth-making played in the years before the heist. 


The Man Who Stole Her

And as for the actual robbery, it was a lot easier than anyone could have imagined.


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