Blog

HOW A BILLION DOLLAR BUSINESS PUT BELIEFS BEFORE PROFIT

  • 2018-04-03

How a billion dollar business put beliefs before profit When Bill needed a guinea pig to experiment with running shoe designs, he reached out to one of his Oregon track students. Phil was more than happy to oblige, believing his coach knew something about the value of shoe equipm...

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MONA LISA EFFECT

  • 2018-04-03

The Mona Lisa EffectCould you draw crowds with a masterpiece of your own? What is the average number of potential customers that visit your business each day? Whether they walk through the front door or click on your home page, every single business should be able to calculate a daily aver...

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COMPANY POLICY OR COMMON SENSE?

  • 2018-04-03

COMPANY POLICY OR COMMON SENSE?Can anyone explain precisely when and where 'company policy' ends and 'common sense' takes over?Where exactly is the demarcation zone for people who actually need to make those choices while toiling on the front lines of customer service? At what point are they allowed...

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HOW TO PLACE BETTER BETS AGAINST NEW COMPETITION

  • 2018-03-14

HOW TO PLACE BETTER BETS AGAINST NEW COMPETITIONNot much is expected when a pro sports expansion team begins its inaugural season. The initial incarnation is typically filled by a roster of free-agent rejects; players and coaches discarded by the other status quo franchises. With the talent dec...

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