Leaders & Legends: The Series
Spark your imagination with bi-monthly stories about everyday leaders who bring their best selves to the world while building remarkable companies, communities and brands.
What is Driving Your Brand Strategy?
When was the last time you hopped in your car, truck or SUV and drove aimlessly?
How Would You Define The Heartbeat of a Company?
Could you capture that essence in as few as 2-to-6 words?
What Do You Represent…Beyond What You Sell?
Entering 2021, the stark reality of the business landscape has become all too clear.
There is an increasing divide between those who fared well during the 2020 pandemic and those who did not.
Are You Disturbed by the Sound of Silence?
Have you had private conversations lately where both you and the other person agreed on an opinion with societal consequences, but dared not to share those thoughts on social media?
You had already decided the backlash of public scorn isn’t worth it.
Forward Thinking Leadership
“The secret of change is to focus all of your energy not on fighting the old, but on building the new”. SOCRATES
Top 5 Movies Made For Business Dreamers + Brand Builders
Have you ever walked into a movie theatre and came out feeling like a different person?
Fired-up and forever changed by someone else’s story on the silver screen.
In the midst of this global pandemic and economic downturn, what are the best films any business dreamer could watch to help lift entrepreneurial spirits?
Enormous Challenge OR Massive Opportunity?
Where there is enormous challenge there is also massive opportunity.
Much like the Great Depression of the 1930’s, the global pandemic of 2020 has presented challenging times for everyone.
But, on a scale never before witnessed or experienced.
A Tribute to EVH
Plenty of mixed feelings. Blue melancholy and a touch of sadness blended in with heartfelt gratitude and much admiration for the body of work from a man I have never met.
What IF Building a Brand Was Like Building a House?
Working with entrepreneurs and companies who want to build irresistible brands is like building a new house.
You begin with the foundation.
Good Fortune of Reputational Equity
Geoff has made quite a name for himself.
Originally, from the small town of Vermillion, South Dakota, Geoff headed east and graduated Harvard with a B.A. in economics and earned his M.B.A. at NYU.
Why Reputational Equity Matters Now
In a private memo directed at Berkshire Hathaway’s top managers, Wall Street icon Warren Buffet proclaimed: “We can afford to lose money – even a lot of money. But we can’t afford to lose reputation – even a shred of reputation”.
Changing the World ...One Sparkle at a Time
Just suppose you lived in a remote location without any substantial monetary means or powerful, personal connections to speak of? How would you go about the serious business of changing the world if you constantly felt economically, culturally and socially subjugated in every way?
Attract Customers. Make Competition Irrelevant.
The note that tumbled into the inbox following Thursday’s webinar landed with a thud.
Why Art Matters. NOW!
We’re all in a place we’ve never been before.
Trying to make sense of some god-awful ugly truths.
Why You Need to Embrace Video in 2020
In 2014, we discovered on-line video was going to emerge as the single most dominant factor in anyone’s long-term brand strategy.In
How to Lead Together & Emerge Stronger
You already know it’s not business as usual.
For business leaders scrambling to protect their companies and their people, the COVID-19 crisis is both a battle for short-term survival and long-term sustainability.
DO WHAT YOU CAN.
This is a great time to be thinking about all those people in your life who at one time or another were told NO.
How Business Sails Forward
Three weeks into this new reality and a fundamental truth is being viewed in a new light.
How Does Your Business & Brand Achieve Enduring Prosperity?
Besides having a lot of money, what is the # 1 commonality shared by those who have created long-term wealth and success? It’s not intelligence or education. You can always find plenty of highly-educated people with an MBA working dead end jobs. It’s not luck, courage, instinct or timing.