Would it surprise you to know that attracting legions of loyal customers like Mathematical Murray has little or nothing to do data, evidence or cold hard facts?
The deep emotional bond experienced by Murray from Denver is similar to what has been felt by legends like Bobby Jones, Arnold Palmer and Jack Nicklaus; equally enthralled by a magical, windswept pasture that draws millions of visitors from all over the world. Not just another 18-hole golf course, this is hallowed and sacred ground where tradition, honor and dignity still matter.
If you want to create an irresistible brand that inspires customers flock your way - without dickering on price - you would be hard-pressed to find a better example to study. In many respects, The Old Course at St. Andrews offers time-tested, universal insights for any business to organically attract lengthy, daily lineups of giddy customers; eager to pay top dollar for the privilege.
Raving fans and global ambassadors who also purchase tens of millions of pounds worth of ancillary merchandise and keepsakes speak to the value of learning how to entice a heavy volume of inbound business.
Take a stroll across iconic Swilcan Bridge, go walking about with your imagination and take AN OLD COURSE ON BUILDING A LEGENDARY BRAND on this edition of The Reinvention Chronicles.