• 2020-05-26

Why You Need to Embrace Video in 2020

In 2014, we discovered on-line video was going to emerge as the single most dominant factor in anyone’s long-term brand strategy. 

In 2015 and 2016 we dove into the deep end of the video pool, publishing on a weekly basis. Dana and I did a lot of experimental splashing about. 

By 2017, marketers everywhere agreed that video had climbed to the top of anyone’s tactical list.

Through 2018 and 2019 things shifted again. Video went from being a singular tactic to becoming the hub of an entire business and brand strategy.

One of the stark revelations from the pandemic of 2020 is now blindingly obvious:

Any business that does not have a video strategy in place this year runs the very real risk of being left behind.   For good.

It’s one thing for a business leader to know they need to embrace a video-based strategy.  It’s another thing to dive in. Take that leap of faith.  If you’ve been sitting on the fence or hesitant in any way on this issue, it sometimes helps to see what somebody else is doing when they are just getting started.  Let’s zoom over to the Louisiana Bayou and hop on board The Real American Motorship and watch a CEO named Joe take the video plunge on this edition of Leaders & Legends

           I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.


p.s … By now you have gathered that being “willing” or “interested” is not enough. We must do. But, it helps to know some of the numbers that support that assertion, especially in the wake of COVID-19.

  • Studies show upwards of 80% of viewers have consumed more content since the coronavirus outbreak than they did before.
  • 86% of people would like to see more video content from brands in 2020.
  • By the end of 2020, the average person will watch 100+ minutes of video content per day.
  • By 2022, it’s estimated that 82% of all content creation will be video.
  • According to SmallBizTrends, people are more apt to share a video 1200% more than other forms of content.

It’s crucial that business leaders see how jumping in with both feet on a video strategy right now is the surest way to have a running head start... rather than be caught standing still when the “new normal” finally does arrive.

Whether you are looking to earn more sales, improve web traffic, educate buyers, attract talent, offer support to current customers or connect with the buyers of tomorrow, it’s difficult to imagine any business having any real hope for long-term success unless a solid video strategy is in place before the end of 2020.

Virtual workshop

Big Little Legends:  How Everyday Leaders Build Irresistible Brands

The language of brand speaks to humans in a way that is metaphorical, meaningful, emotional and symbolic BUT the language of business communicates in a way that is logical, literal, mechanical and analytical. 

How then, does a business leader – in any industry – any product/service category become fluent in BOTH of these vitally important languages?

This VIRTUAL workshop (and preview of the forthcoming book) is designed to challenge accepted notions of how long-term brand-building really works these days.  It challenges leaders to rediscoverwhat is possible and the role they play in creating modern-day legacy. 

For for more information, please contact us here.

Photo cred to Miss Zhang on Unsplash